Walk: Van Ness, Fillmore errands, Trader Joe's
Distance: 4 miles, home yoga
This is the business card Ed Ruscha printed, carried and handed out in the early 60's. Ciwt likes it a lot. Ruscha had only arrived in L.A.to attend art school - by car of course - a few years before. He was about 25, and the 60's were not the era when everyone - muchless young artists - carried business cards. (That was the 80's. Remember all those self-promotion pamphlets and stationery?)
What is discretely evident already in his card is Ruscha's restless ambition, his absolute (and humorous) self-confidence and his lifelong love of words which he loved the slosh of on his cheeks and tongue.
Also here already is Ruscha's on-going relationship with text and image. Text as image, as subject, as a character in its own right. Text as a font he eventually invented and calls Boy Scout Utility Modern. What a great name for a typeface!