Thursday, September 26, 2013

Comp Art -- Day 2/257

Walk: de Young
Distance: 1 mile and home yoga practice.  Still on the mend.

The de Young Museum lecture today was on Modern Printmaking Techniques.  I've taken printmaking studio/workshop tours several times, studied the processes quite a bit (sort of) but it doesn't really sink in.  The technical aspects of what paper was used, what tools, now what computer and high speed printer, etc. are quite mind-numbing to me.

I guess as a former art dealer/gallery worker, I'm more interested in modern multiples in terms of how they are - or can be - valued.  What is the worth of a digitally created computer art image that you pay to have downloaded to your computer screen or ipad?  The artist who created the program may 'promise' - even guarantee you - to destroy/erase the program/image after 'x' number of people have paid to download it.  But how do you know?  Are you really going to pursue the matter?  What if one of the downloaders decides to put the image on YouTube?  So, as an art seller, how do I convince my buyer the computer image has value, is worth their investment?

Silk screens (signed or unsigned) were questionable enough in terms of value in my art profession days.  But computer generated art, maybe reproduced on inkjet printers, how would I sell that?  People are doing it - selling and buying it - even as I write.  And apparently many 'true' (well known) artists who were skeptical or completely opposed to computer generated art now embrace it.  Computers have gotten much faster and more complex, and what these artists love most is that their thoughts can be Immediately registered.  They feel the computer can become their brain, stay absolutely present with (maybe ahead of) their creative process.  Coupled with the vast and instant range of colors, generating art digitally (electronically) is apparently exhilarating, joyous.

As always these days, hold onto your hat CIWT.

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